Manufacturing + Supply Chain Programs
A great-tasting product can only succeed in the market if it can be produced with absolute consistency at scale. We design and govern manufacturing and sourcing programs through qualified suppliers and production partners.
Ashmere structures production strategy, selects and onboards one or more manufacturing partners, defines quality and cost controls and manages production from pilot through scale. The objectives are reliability, margin discipline, and SOP’s that can support growth without operational failure.
Success comes from capacity planning, co-manufacturer selection, packaging sourcing, production economics and readiness for distributor and retail scale.
Formulation + Product Development
Ashmere structures and governs product development programs through qualified formulation and testing partners.
We design the development roadmap, select and contract specialists, manage trials and validation, and align formulation decisions with manufacturing, regulatory, and commercial realities. The objective is not experimentation, but speed, stability, and products that can be produced, approved, and scaled without rework.
This includes formulation strategy, pilot development, ingredient and supplier selection, stability and shelf-life planning, and readiness for commercial production. Fact: a great tasting drink leads to brand loyalty.
Sales Strategy, Market Entry + Expansion
For brands asking how to launch, where to expand, who to work with, and how to build and manage a sales organization — this is where Ashmere becomes a practical partner.
We work with brands to understand both short and long-term goals, define realistic budgets, and build go-to-market plans that are proven. From there, we help brands determine where to launch or expand, how to approach each market, and who the right distribution and retail partners are.
Our work includes:
market and regional launch planning, including distributor and key-account targeting
introductions and meetings with distributors and buyers and contract negotiation
sales team structure, hiring, and incentive design
launch execution and POS strategy
ongoing sales management and performance oversight
Regulatory + Compliance Strategy
Ashmere designs regulatory and compliance systems across functional, alcohol and hemp-derived beverage categories.
We advise brands operating in complex and evolving regulatory environments, with a particular depth in hemp and THC beverages. Our work aligns formulation, labeling, manufacturing, distribution, testing (COA’s) and market expansion with federal and state frameworks so growth does not create hidden exposure.
This includes category strategy, state-by-state compliance planning, labeling and formulation review, recall and incident readiness, and regulatory structuring that supports commercialization and capital strategy.
Launch + Scale Readiness
Ashmere helps brands plan what comes next before committing resources in the wrong order.
As businesses grow, questions start to stack up quickly: when to add new SKUs, whether to expand into new categories or markets, does the current marketing strategy still apply and what growth will require in terms of people, capital, and systems? This work focuses on answering those questions clearly before decisions are made.
We help brands think through growth plans in practical terms; what is feasible now, what should wait, and what needs to be in place first? That includes preparing for expansion, mapping realistic timelines, understanding the implications of adding complexity, and making sure the business is ready for the next phase without creating avoidable strain.
The goal is not to push growth forward at all costs, but to help brands move deliberately, with a clear understanding of what each step requires and what it changes inside the business.
Brand, Positioning + Packaging
Ashmere designs and manages branding, positioning, and packaging programs that support commercial strategy and manufacturing reality, all through our trusted network of award-winning specialist partners.
“Never Be The Greatest Story Never Told” Great creative direction and a deep knowledge of the category, ensure that we can help create the brand story and identity that will resonate with the target consumer. The objective is not just aesthetics, it’s also about production artwork governance and creating packaging systems that scale, that lead to shelf performance.
This proven approach goes a long way to ensuring a product that stands out on the shelves or in the cold box, and entices the consumer to pick it up.
It’s Beverage 101; Liquid To Lips.